I see lots of advertisements for home-based businesses. They always offer some way of using a computer to make money. 99% of the time what they want to pay a set fee for performing a particular chore; in other words, it’s piece work. Whether it’s chasing down newspaper articles online or writing short articles for internet marketers doesn’t really matter; the problem is, the “opportunity’ really isn’t an opportunity, it’s piece work. You do a certain number of pieces and multiply that number by the going pay rate for that task to find how much you earned. There is never an opportunity here to get residual earnings. And residual earning are what sales are all about.
This problem is at the center of all real business opportunity. If you just do what someone else has arranged, and do it on an hourly or piece rate basis, you are not really working with opportunity. So there has to be something better, doesn’t there?
In sales you are always looking for that special situation where the network is seeking you out because you have something that others just don’t. That’s when the selling gets easier. Yeah, you still have to pay attention to all the details and make sure that your customers get real value for their dollars, but as long as you retain this special situation, you’re hot. That’s what sales opportunity is. People seeking you out because you have something special.
So is it just luck that puts a person in that place? It can be, but the best sales people don’t wait around for luck to happen, they make their own luck. Here’s how it works. Every industry and every market is constantly changing. There are new trends, new associations with other markets and other industries, new technologies and all of these forces are what bring about change. Sales opportunity is first of all, paying careful attention to all these changes. Then secondly being creative with the new circumstances that these changes produce. It’s in these new circumstances that a well designed sales pitch produces new sales opportunity. You are the person that knows what’s going on out there at the frontier of your market’s reality, and other people want to know about it. They seek you out.
How you use that opportunity depends on your personal situation and your creativity. But if you only use sales opportunity to establish your authority in you sales conversations you will still be doing well. You’ll be far more capable of offering substantial informational value to your customers and that’s a great aid in closing sales. If you take it further and figure out your own unique way of leveraging your new situation then you may find a truely huge sales opportunity.
But let’s get back to the reality of changing markets. That is what’s going on at the foundation of opportunity, and—there’s change everywhere. Just start looking in the news and you’ll begin to see some of those changes. If you research your industry and your market, you’ll begin to find special circumstances. And, if you keep at it you’ll begin to identify new sales opportunities. You’ll become the go to person in that new network of circumstance and opportunity. That’s what you’re after. Once you start seeing opportunity you’ll go for it everytime and walk right past any type of piece work situation.
I see lots of advertisements for home-based businesses. They always offer some way of using a computer to make money. 99% of the time what they want to pay a set fee for performing a particular chore; in other words, it’s piece work. Whether it’s chasing down newspaper articles online or writing short articles for internet marketers doesn’t really matter; the problem is, the “opportunity’ really isn’t an opportunity, it’s piece work. You do a certain number of pieces and multiply that number by the going pay rate for that task to find how much you earned. There is never an opportunity here to get residual earnings. And residual earning are what sales are all about.
This problem is at the center of all real business opportunity. If you just do what someone else has arranged, and do it on an hourly or piece rate basis, you are not really working with opportunity. So there has to be something better, doesn’t there?
In sales you are always looking for that special situation where the network is seeking you out because you have something that others just don’t. That’s when the selling gets easier. Yeah, you still have to pay attention to all the details and make sure that your customers get real value for their dollars, but as long as you retain this special situation, you’re hot. That’s what sales opportunity is. People seeking you out because you have something special.
So is it just luck that puts a person in that place? It can be, but the best sales people don’t wait around for luck to happen, they make their own luck. Here’s how it works. Every industry and every market is constantly changing. There are new trends, new associations with other markets and other industries, new technologies and all of these forces are what bring about change. Sales opportunity is first of all, paying careful attention to all these changes. Then secondly being creative with the new circumstances that these changes produce. It’s in these new circumstances that a well designed sales pitch produces new sales opportunity. You are the person that knows what’s going on out there at the frontier of your market’s reality, and other people want to know about it. They seek you out.
How you use that opportunity depends on your personal situation and your creativity. But if you only use sales opportunity to establish your authority in you sales conversations you will still be doing well. You’ll be far more capable of offering substantial informational value to your customers and that’s a great aid in closing sales. If you take it further and figure out your own unique way of leveraging your new situation then you may find a truely huge sales opportunity.
But let’s get back to the reality of changing markets. That is what’s going on at the foundation of opportunity, and—there’s change everywhere. Just start looking in the news and you’ll begin to see some of those changes. If you research your industry and your market, you’ll begin to find special circumstances. And, if you keep at it you’ll begin to identify new sales opportunities. You’ll become the go to person in that new network of circumstance and opportunity. That’s what you’re after. Once you start seeing opportunity you’ll go for it everytime and walk right past any type of piece work situation.